Trust is the moat that closes deals faster. In a market flooded with AI-polished claims, buyers look for proof they can’t fake. Here’s how transparency, evidence, and consistency become your strongest GTM defense.
AI Moats: How to Build a Defensible GTM Strategy in 2026
AI copies tactics fast. This guide shows how to defend your GTM with real moats — trust, data loops, distribution, system design, and community.