The rules of inbound have changed… and your funnel didn’t get the memo! AI tools now decide what gets seen, what gets skipped, and who shows up when buyers start searching. If your content isn’t built for this new filter, it won’t just underperform, it’ll vanish.
AI Search Has Expanded the Job of SEO SEO still matters because AI search depends on content that can be discovered, indexed and understood. Visibility now includes rankings, citations, brand mentions and qualified visits from AI-generated answers. B2B teams need one discovery system built on technical access, clear answers, credible evidence, original expertise and useful […]