The GTM playbook you’ve been running is built for a slower market. AI-first GTM teams are already sensing shifts before they happen, moving budget in minutes, and personalizing every touchpoint without slowing down for approvals. This post breaks down the entire operating model (from market sensing to journey personalization), and shows how to spot high-impact, low-effort plays that compound advantage fast. If you want to compete with algorithms instead of chasing them, start here.