A startup CEO once told me, “We need to grow pipeline, but we also need to cut spend by 30%. What can you do?” Classic. When budgets get tight, the first instinct is to chop everything that isn’t producing magic right this second. But the trick isn’t just cutting. It’s knowing what to protect, what […]
Dear Founders: Being Your Own CMO Isn’t a Flex. It’s a Risk.
If you’re building a company, you already are the CMO. Whether you like it or not, every decision you make is shaping your market perception. You might have a great product, a bold vision, maybe even strong funding. But if you’re not thinking about your positioning, your buyer’s mindset, your market signals… you’re leaving money on the table.
The CMO Mindset Most Founders Lack (And Why It’s Blocking Your Growth)
The multi-brand system has gained traction, allowing businesses to manage various brands.
Your OKRs Should Make Sales Nervous (in a Good Way)
When everyone understands and believes in the shared goal, they are motivated to work cohesively.