Distribution is no longer about who spends the most on ads. In 2026, defensibility comes from channels you own and ecosystems that AI spam can’t flood. Email lists that buyers trust, partner platforms that carry your product, communities that people rely on, and events that buyers mark on their calendars — these are the levers that give GTM teams durable reach when everything else feels disposable.
How AI Search Is Rewriting the Rules of Inbound (And What to Do About It)
If You’re Not Built for AI, You’re Already Invisible When AI tools decide what shows up in the summary box, they’re not choosing based on Google search rankings. Only the content that’s easy to extract, clear to read, and built for machines to understand wins. Everything else stays in the shadows. Three different founders asked […]