Distribution is no longer about who spends the most on ads. In 2026, defensibility comes from channels you own and ecosystems that AI spam can’t flood. Email lists that buyers trust, partner platforms that carry your product, communities that people rely on, and events that buyers mark on their calendars — these are the levers that give GTM teams durable reach when everything else feels disposable.
How Credibility Becomes Your Strongest GTM Defense
Trust is the moat that closes deals faster. In a market flooded with AI-polished claims, buyers look for proof they can’t fake. Here’s how transparency, evidence, and consistency become your strongest GTM defense.
AI Moats: How to Build a Defensible GTM Strategy in 2026
AI copies tactics fast. This guide shows how to defend your GTM with real moats — trust, data loops, distribution, system design, and community.
The Quiet Vendor Playbook: Earning Credibility Without Owning the Customer
You’re not leading the pitch. You’re not listed in the contract. You might not even be introduced on the kickoff call. But if your product or service is driving the outcome, you still deserve a seat at the table. This is your playbook for staying credible, visible, and valuable, even when the partner owns the customer relationship.
How to Optimize Your Content for AI Search: Get Quoted, Get Seen, Drive Pipeline
The rules of inbound have changed… and your funnel didn’t get the memo! AI tools now decide what gets seen, what gets skipped, and who shows up when buyers start searching. If your content isn’t built for this new filter, it won’t just underperform, it’ll vanish.
ABM That Moves Buying Committees (Not Just Personas)
Most enterprise deals don’t collapse because your value proposition missed the mark. They collapse in rooms you never get to see, among stakeholders you never fully engaged.
Your champion loved the demo but can’t get finance to buy in. Legal is circling back on questions that were already answered. A new IT director demands extra security reviews. Before you know it, the opportunity goes dark.
That’s the reality of buying committees in B2B. It isn’t a linear path from MQL to closed won, but a maze of agendas, hierarchies and internal tug-of-war.
How Do You Build Real ABM Plays at the Segment Level… Without Slipping Into Marketing Theater?
A Deep Dive into Segment-Level Strategy That Drives Revenue Avoid marketing theater and start building ABM plays that create real momentum. Learn how to map friction, align teams, and time your plays with buying behavior. This one’s for every marketer who’s ever been told, “Let’s run an ABM play,” and quietly wondered… a real ABM […]
How do you build a shared ABM playbook across teams that actually works?
You don’t need another template. You need alignment, clarity, and plays that don’t fall apart the second a lead crosses into someone else’s pipeline column. This is how you build an ABM playbook that doesn’t just sit in Notion. Why do most shared ABM playbooks quietly fail? Because they’re made in silos. Or worse, as […]
How do you operationalize ABM across sales, marketing, and RevOps?
When ABM is treated like a marketing campaign, it dies a slow death. You get shiny playbooks. You get templated sequences. But you don’t get revenue. Because the real power of ABM only shows up when sales, marketing, and RevOps run it together… with a shared target, shared motion, and shared accountability. Let’s break down […]
ABM as a Revenue Strategy: Beyond Campaigns and Clicks
It’s not because they’re lazy. It’s because ABM gets boxed into campaign thinking too quickly. A flashy one-to-one landing page. A sales-ignored nurture sequence. A LinkedIn ad set with “personalized” creative that never moved the needle. Sound familiar? ABM isn’t a channel or a project. It’s a go-to-market motion. And when you treat it like […]