What’s in your head can’t scale. But it can be systemized.
Founder OS is the operating system behind founder-led growth.
It’s built on a skill I’ve honed through wins, failures, and messy in-betweens: pattern recognition. I connect the dots between gut calls, scattered wins, and invisible handoffs… then turn them into a system your team can actually run.
No more guesswork, it’s just clarity that compounds.
How Founder OS works?
Founder OS is a method for decoding the unspoken strategy behind early wins and building a GTM engine that scales. If your team is stuck, if lead flow is unpredictable, or if every move feels reactive, this process creates clarity and structure.
Instead of defaulting to channel experiments, we work towards identifying what already works and creating the infrastructure to repeat it with precision.
What It Looks Like:
1. Extract the context
We begin with a deep context pull.
This process uses sharp, specific questions to uncover exactly how your best deals came through:
- Which Slack group or event started the conversation?
- Who made the introduction, and what triggered the outreach?
- What content or message created conversion?
Many founders credit “relationships” in general. Founder OS identifies exactly which ones drive results.
2. Analyze what actually closed
We trace revenue back to its true origin, removing vanity metrics and inflated dashboards.
This step often reveals that the majority of revenue comes from a small number of high-leverage actions that have never been formally documented.
3. Prioritize with 70/20/10
We organize execution around focus and impact:
- 70% of effort goes into scaling the top-performing motion.
- 20% supports optimization of the second-strongest source.
- 10% remains open for controlled experiments (TAP methodology).
This structure prevents dilution across too many channels and aligns the team on what drives actual outcomes.
4. Capture the quick wins One effective move is the Association Webinar play.
You send a focused educational pitch to the editorial team of a professional association. They promote the webinar to their high-intent member base. I’ve helped teams go from one or two scattered leads a month to consistently generating 500+ qualified leads per campaign… without adding ad spend or headcount.
5. Systematize everything We connect your tech stack — CRM, UTM structure, webinar tools, and lead sources, into a unified system with traceable logic and shared visibility.
The result is not cleaner tools for the sake of it. It’s a foundation your team can rely on, built to sustain scale across teams and timelines.
Who Founder OS is For:
- Founders who rely on referrals but need to understand what is driving them.
- Marketing leaders inheriting broken CRMs and disconnected execution.
- RevOps professionals under pressure to deliver attribution and ROI.
- Enterprise teams building new GTM motions without an established baseline.
Why It Works:
Growth is rarely random. In most cases, it reflects a set of patterns that haven’t been fully recognized or documented.
Founder OS makes those patterns visible and builds systems around them. This shifts teams from reacting to executing with intent. The process creates momentum that compounds instead of stalling in cycles of guesswork.
Want In?
I run private mentoring sessions for founders, GTM leads, and high-growth teams who need to establish structure before they scale.
If your team is under pressure to show results without a clear system, Founder OS is the foundation that gets everyone aligned.