Jahnavi Ray

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    partner-led GTM

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    Illustration of a woman holding a tablet, watching a customer-partner meeting through a glass wall, symbolizing behind-the-scenes vendor influence
    Go-To-Market, Guides, Marketing, Partner Marketing, Strategy

    The Quiet Vendor Playbook: Earning Credibility Without Owning the Customer

    June 21, 2025 Jahnavi Ray No comments yet

    You’re not leading the pitch. You’re not listed in the contract. You might not even be introduced on the kickoff call. But if your product or service is driving the outcome, you still deserve a seat at the table. This is your playbook for staying credible, visible, and valuable, even when the partner owns the customer relationship.

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    Recent posts

    • Illustration of a woman holding a tablet, watching a customer-partner meeting through a glass wall, symbolizing behind-the-scenes vendor influence
      The Quiet Vendor Playbook: Earning Credibility Without Owning the Customer
    • AI Takes the Wheel: Visibility in the Age of Machine Summaries
      How to Optimize Your Content for AI Search: Get Quoted, Get Seen, Drive Pipeline
    • How AI Search Is Rewriting the Rules of Inbound (And What to Do About It)

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    Jahnavi Ray

    Strategic Marketing Leader with a proven track record in driving growth and leading high-performing teams in B2B environments.

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