Distribution is no longer about who spends the most on ads. In 2026, defensibility comes from channels you own and ecosystems that AI spam can’t flood. Email lists that buyers trust, partner platforms that carry your product, communities that people rely on, and events that buyers mark on their calendars — these are the levers that give GTM teams durable reach when everything else feels disposable.
How Credibility Becomes Your Strongest GTM Defense
Trust is the moat that closes deals faster. In a market flooded with AI-polished claims, buyers look for proof they can’t fake. Here’s how transparency, evidence, and consistency become your strongest GTM defense.
AI Moats: How to Build a Defensible GTM Strategy in 2026
AI copies tactics fast. This guide shows how to defend your GTM with real moats — trust, data loops, distribution, system design, and community.
The Quiet Vendor Playbook: Earning Credibility Without Owning the Customer
You’re not leading the pitch. You’re not listed in the contract. You might not even be introduced on the kickoff call. But if your product or service is driving the outcome, you still deserve a seat at the table. This is your playbook for staying credible, visible, and valuable, even when the partner owns the customer relationship.
What does it really take to build a global ABM strategy that actually works?
Global ABM isn’t failing because of bad tools. It’s failing because GTM teams are working in silos. This post shows how to build ABM plays that actually land… by aligning sales, product, and marketing around shared priorities and buyer behavior.
How Do You Build Real ABM Plays at the Segment Level… Without Slipping Into Marketing Theater?
A Deep Dive into Segment-Level Strategy That Drives Revenue Avoid marketing theater and start building ABM plays that create real momentum. Learn how to map friction, align teams, and time your plays with buying behavior. This one’s for every marketer who’s ever been told, “Let’s run an ABM play,” and quietly wondered… a real ABM […]