Growth Marketing Guide
From Chaos to Clarity
I untangle messy structures and connect the dots across your stack so you know what’s working, what’s broken, and how to fix it.
Core mission
Tailored Growth, Built on Strategy
My mission is to help B2B organizations scale pipeline without burning out teams — using strategy rooted in experience, empathy, and what actually works.
- Proven results
- Pay it forward ethos
- B2B Growth & Partner Marketing expertise
How I Work: My GTM Growth Stack
Process-driven. Strategy-backed. Outcome-obsessed.
A focused, cross-functional GTM system built to align strategy with execution, for momentum. Measurable, compounding growth.
GTM Ecosystem Mapping
Visualize the full marketing setup to spot friction, gaps, and misalignment.
Growth Benchmarking
Assess current performance against stage-relevant metrics and targets.
Message-Market Fit
Audit positioning and buyer triggers to anchor all demand efforts.
Channel Prioritization
Identify high-leverage channels based on cost, intent, and scalability.
Growth Experimentation Engine
Where TAP comes in: Test. Analyze. Pivot.
Run structured tests. Learn fast. Scale what works.
Sales-Marketing Sync
Tighten handoffs. Align definitions. Build campaigns that drive pipeline.
Customer Lifecycle Optimization
Map and optimize each stage of the customer journey.
Execution Rhythm
Build weekly systems to track, learn, and adjust without the lag.
Knowledge Management & Documentation
Document what works. Make decisions visible. Keep teams aligned without reinventing the wheel.
Proprietary Framework
Turn on the TAP
TAP is my proprietary agile operating model for marketing execution.
Test
Run weekly experiments that challenge assumptions and uncover real buyer signals.
Analyze
Review performance in context; what’s working, what’s noise, and what’s off-track.
Pivot
Make fast, intentional shifts based on data and insights, not ego or guesswork.
Professional journey
Creating Value Through Expertise & Leadership
With 15+ years of cross-functional experience, I help businesses grow with purpose and profit.
From mentoring SaaS founders to leading marketing teams in fast-scaling startups and billion-dollar enterprises, I’ve seen what works, and what doesn’t. My strength lies in bringing clarity to chaos: helping teams zoom out, get strategic, and execute on what matters. I build smart, sustainable systems that drive real, lasting value.
Helping Founders & Marketing Teams Think Like CMOs
Mentorship Journey
Over the past 5+ years, I’ve helped SaaS CEOs and startup teams sharpen their positioning, fix funnel leaks, and grow with intent, driving 2x pipeline growth and stronger sales-marketing alignment. Beyond results, I empower teams to execute with clarity and confidence.
Mentorship Milestones: Guiding Leaders
Establishing Scalable Growth Foundations
Marketing Leadership
My expertise is in helping teams build growth systems that actually work, messaging that clicks, campaigns that convert, and roadmaps that drive momentum.
Results?
- 200% YoY lead growth
- 64% more SQLs, and
- 42% revenue boost for scrappy teams.
Growth Impact: Driving Marketing Transformation
I’ve Been Where the Chaos Starts And I’ve built in it anyway.
I’ve led marketing inside early-stage startups, high-growth teams, and global orgs… often stepping in when things were messy, misaligned, or on the verge of stalling.
Every pivot sharpened my instincts. Every shift built speed. Today, I lead with clarity because I’ve earned it the hard way.